XXVI Edition

14-15-16 December 2017"

Gender differences in attention to financial information: a neurobiological approach

Ceravolo Maria Gabriella, Polytechnic University of Marche
Farina Vincenzo, University of Rome Tor Vergata
Fattobene Lucrezia, Polytechnic University of Marche
Leonelli Lucia, University of Rome Tor Vergata
Raggetti GianMario, Polytechnic University of Marche

The purpose of this research is to explore gender differences in the processes of attention allocation, during the reading of financial disclosure documents, by exploiting the eye tracking technology. Moreover, the relationship between the automatic visual scanning of Key Investor Information Documents and the individual perception of investment products’ financial attractiveness is sought. Results suggest the existence of differences between men and women in information collection and processing. Men tend to be faster and dedicate more attention to the narrative part of the document, while women seem more attracted by the risk section and likely engage greater cognitive resources. Moreover, women tend to become more prudent in rating products’ financial attractiveness as far as the number of trials increases.

Area: Other

Keywords: Attention; Eye Tracking; Financial Disclosure; Information Processing; KIID; Gender differences; Neurofinance

Paper file

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